Case
Ziggo + Netflix: For all fans
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Client
VodafoneZiggo, Ziggo Sport, Netflix
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Service
Concept, Campaign, Video, Social, Strategy, Design
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Date
2024
Ziggo & Netflix joined forces and launched a bundle for all fans
Ziggo and Netflix launched a joint advertising campaign, bringing live sports and entertainment together in one bundle: the Netflix & Ziggo Sport Totaal bundle.
This one’s for all fans
By using fandom as a starting point, Ziggo & Netflix show the diversity of fans and their love for entertainment and/or sports. Whether you’re a fan of speed. A fan of romance. A fan of both, or everything in between…This one’s for you.
“Our goal is to always provide our customers with the best in sports and entertainment. This bundle delivers a complete experience that appeals to fans of sports, films, and series,” says Robin Kroes, Director of Consumer Market at VodafoneZiggo.
On and off the pitch
The launch is supported by an advertising campaign highlighting all types of fans. The campaign came to life off the pitch through TV, radio, online media, OOH’s and on the pitch through LED screens and stadium ads.
