Ziggo: Maak vandaag fantastisch
Concept, Campaign, Video, Social, Strategy
Launch GigaNet: The Team BBQ
In the 2022-2023 season, not only Ziggo but also GigaNet will be visible on the Ajax shirt. GigaNet is Ziggo's powerful network. To introduce the partnership in a strong way, we have created a commercial in which the Ajax players 'go all out' on Ziggo's GigaNet during a Team BBQ.
Starting from the 2023-2024 season, GigaNet made way for Ziggo Sport on the back of the shirt. Therefore, Ziggo utilized all assets for the ultimate giveaway during De Klassieker (Ajax - Feyenoord), including a private skybox, watching together with Ajax legends, live commentary, halftime analyses from Ziggo Sport analysts, and meet & greets after the match. To introduce this, we created a TV and online commercial.