ING main partnership extension
Strategy, Concept, Campaign, Video, Design
"Come up with an awareness campaign in which we draw attention to the extension of the partnership between ING and KNVB and the importance of it for Dutch football in general."
For the foundation of our football
When you think of ING and KNVB, you automatically think of football. A partnership that has been around for over 25 years and that will be around for another 6 till 2028. From top to bottom; ING sponsors all of Dutch football and is therefore of fundamental importance for the development of football in the Netherlands.
From teams for friends, youngsters and the disabled till Oranje. ING has been giving colour to Dutch football for 25 years and will continue to do so until at least 2028. The iconic ING vest symbolises the size and scope of the broad partnership between ING and KNVB.
That is why we made an art piece out of these vests. In the shape of a lion that both represents ING and KNVB, but mainly symbolises Dutch football. This work of art was central to the campaign with various communication media and displayed in a large pop-up store at Utrecht Central Station, a highly visible location in the centre of the Netherlands.