EURO 2020: Join The Wave
Concept, Campaign, Video, Social
Tribute to Dutch football fans with light show in Budapest
On the 27th June 2021 Budapest was the scene of an impressive light show. At the initiative of the KNVB (Dutch Football Association) and the partners of the Dutch team, orange waves washed over the city, as a warm-up for things to come. It served as a tribute to the fans who, in their own country as well as abroad, are known to faithfully colour the streets orange in great numbers at every important occasion of the Dutch national football team. Approximately 8.000 fans were expected to be present in Budapest to cheer on the Netherlands for the EURO 2020 match.
The Dutch team connects
“The fans are in Budapest this weekend and this won’t go unnoticed. The light show symbolises the way in which the Dutch fans have conquered hearts in the past with spectacular fan parades during final tournaments all over the world. A few months ago it still seemed unimaginable that we could be present here with thousands of fans, but it’s amazing that we’re still able to show our unique trademark to the entire world. The Dutch team connects people from all corners of society and, especially in the current climate, this is an extra beautiful thing to witness”, said Gijs de Jong, secretary-general of the KNVB.
It all started on the Dutch coast
Before the orange wave reached Budapest, it was already presented in the Netherlands during the group stage. Through videos on match days - which the Dutch national team played in Amsterdam - the support of the Dutch fans and sponsor partners was clearly felt. The videos showed a metaphorical wave washing up on the Dutch coast and spreading across the country, culminating in the hoisting of the largest flag in the Netherlands near the Johan Cruijff Arena.