Case
AFC Ajax x Donny van de Beek
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Client
AFC Ajax
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Service
Concept, Campaign
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Date
2019
Farewell campaign for Donny van de Beek: ‘Start small, dream Donny’
For the future
Football fans go to AFC Ajax to see the legends of tomorrow. The club used the transfer of Donny van de Beek to Manchester United to showcase theire ‘for the future’ positioning and gain the appreciation of football fans worldwide.
Start small, dream Donny
Starting a well-deserved farewell campaign with a video, the campaign continued through a social activation ‘start small, dream Donny’. Fans could wish Donny good luck at Manchester United, but at the same time they could show their own audience what dreams they have realized themselves. Thousands of fans, including many celebrities, participated.
