Case
Launch UEFA partnership
-
Client
Just Eat Takeaway
-
Service
Strategy, Concept, Campaign, Video, Social
-
Date
2021
Partnership launch of Just Eat Takeaway with the UEFA Champions League and a broad range of both UEFA Women's and Men's competitions.
Unique and inclusive partnership
Just Eat Takeaway started a unique partnership with UEFA. Together they signed for a very inclusive partnership, that's in line with the core values of both brands. It’s no surprise they launched the new partnerships with an excellent sense of equality as well.
#AnnouncementDay
All eleven competitions were announced in one #AnnouncementDay. Every 45 minutes, a delivery driver of Just Eat Takeaway delivered a new trophy. In collaboration with UEFA and media partner 433, the individual partnerships were targeted to the right communities, so that every partnership received the same amount of attention in distribution. Once the Champions League was delivered last, the official press release appeared.
