Case
Launch FIFA Women’s World Cup 2027 bid
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Client
KNVB
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Service
Strategy, Concept, Campaign, Design, Video
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Date
2020
Football rivals join their efforts for 2027 Women’s World Cup bid
Three nations, one goal.
The Belgium, German and Dutch football federation join forces to take a shot at hosting the 2027 World Cup, the world's biggest women's sporting event. To communicate this special message to the world, the campaign ‘Three Nations, One Goal’ has been developed. Because the three nations have a clear and common goal: We want to host the Women's World Cup 2027.
Succesful launch
All parties involved have an eye on the bigger picture. And that's taking the sport to the next level together, both on and off the pitch. This message was implemented through a manifest video and a strong social statement, distributed through the channels of the national associations and elite players like Gini Wijnaldum, Manuel Neuer, Eden Hazard and Lieke Martens. Including mentions on BBC Sport, Sports Illustrated, SkySport and all national media and news papers in the Netherlands, Germany and Belgium.
