Case
Boosting the European leagues with UEFA
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Client
UEFA
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Service
Strategy, Concept, Design, Campaign, Video, Social
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Date
2025
Show the greatness of the UEFA Europa League
For every club, the European leagues are the biggest stages to compete, each with its own character, attractiveness, and image. The UEFA Europa League deserves the spotlight, showcasing its true value and potential through engaging campaigns.
Rise up stories
The UEFA Europa League offers bold and thrilling football. To showcase this, UEFA introduced Rise Up. A creative platform that showcases the competition as a breeding ground for future stars. Featuring the exciting stories of players like Hugo Ekitiké (Eintracht Frankfurt) and Nico Williams (Athletic Bilbao), who have grown, evolved, and are now stepping into the spotlight. Now, they are making their mark in the UEFA Europa League, proving themselves on one of the biggest stages in football.
Exclusive content
Through exclusive content featuring talents like Hugo Ekitiké and Nico Williams, Rise Up captures the spirit of the UEFA Europa League: a tournament full of promise, where the next generation of footballing greats rise to the occasion.
