TOTO sets ‘The Stage’
Strategy, Concept, Campaign, Design, Video, Social
Offering fans a stage to sing for their club and win amazing prizes.
Sponsor of 10 football clubs
TOTO is a Dutch sports-betting platform and part of the Nederlandse Loterij, the biggest Dutch lottery and sports betting company. Since 2009 they've been a proud sponsor of the KNVB. And as of 2018, TOTO is the title partner of the KNVB Cup. Almost every Dutch person knows TOTO, but they don’t know that as from the ‘20/’21 season TOTO is also a sponsor of 10 football clubs in the Dutch Eredivisie.
TOTO is here for the fans
Football is for the fans. Sadly, due to Covid-19, fans weren't allowed to support their clubs in the stadium. So TOTO launched ‘The Stage’, giving fans the possibility to sing for their club from home and win amazing prizes. Songs were uploaded via an online platform and after a round of voting, winners were declared per club.