Case
TOTO KNVB Cup: The Clash
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Client
TOTO KNVB Cup
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Service
Concept, Campaign, Video, Design, Social
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Date
2021
A full year of thrilling TOTO KNVB Cup content
Dutch heritage
The TOTO KNVB Cup is the oldest football competition and is known for its unpredictability. The competition is played in a knockout system, which turns every match into a clash.
Welcome to the clash
The KNVB and main sponsor TOTO wanted an overarching campaign concept with communication campaigns per game round. From the concept 'The Clash', each round has its own film, animations and / or visuals. This content was primarily for the channels of the TOTO KNVB Cup, but also for the participating clubs in order to increase the reach and engagement.
