Eredivisie: One to watch
Concept, Campaign, Design, Video, Social
A new Eredivisie season, a new generation of talent
The Eredivisie: the most appealing competition in the Netherlands
The Eredivisie is characterized by spectacle and unpredictability. But one thing is certain: every year a new generation of great talent pops up. Players who transfer from the small Eredivisie to the world’s biggest clubs. From Zlatan and Memphis to Virgil and Frenkie.
Select your one to watch
Together with fans from all clubs, a search for the new seasons’ "One to watch" began. Fans could pick the ''new'' Zlatan, Memphis or Frenkie in a specially made app. With the data from the app, new content was made to highlight the brightest upcoming stars of the Eredivisie.