Case
Intersport: Back to Club SS23
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Client
Intersport Global
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Service
Concept, Campaign, Video, Design, Social
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Date
2023
Football's back. Come prepared.
After a long winter break because of the FIFA World Cup 2022, it is time to go back and play football again. The deciding half of the season starts with the best pair of boots and the newest technologies to help better the game.
Back to Club
This Intersport commercial inspires consumers to get back to their club after the winter break in the latest kit from adidas, Nike and PUMA. With a winter vibe, but also the excitement that brightens the scene, Intersport encourages you to return to your club.
Make it your game
The campaign needed to be built through the lens of the Intersport brand, helping to build their positioning at THE HEART OF SPORT and creating credibility within the football category. To fuel the heart of consumers all over Europe we have created OOH, social, TVC and POS assets.
Global campaign
The challenge was to integrate three different brands and products for three different age groups in one global campaign. Making sure that the story was relatable and creatively attention-grabbing for male and female football enthusiasts between 12-21 years old in all of Europe and Asia-Pacific.
