Case
Heineken celebrates F1 fans at Mexican GP
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Client
Heineken
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Service
Concept, Video, Strategy, Campaign, Design, Social
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Date
2025
Heineken features over 25,000 F1 fans on official confetti of Mexico City Grand Prix.
In partnership with Formula 1, main sponsor Heineken® gave fans the ultimate finish-line moment. Turning passionate supporters into unofficial podium finishers.
Cheers to all fans
Fans were invited to upload their photos at the Heineken® F1 fan zone and through social media. Those photos were printed on biodegradable paper and transformed into confetti, showering down over Leclerc, Verstappen, and Norris as they celebrated their podium victories. This time, fans didn’t just watch history - they became part of it.
