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Case

UEFA Futsal EURO 2022 concept

  • Client

    UEFA

  • Service

    Strategy, Concept, Campaign, Design, Video

  • Date

    2021

Develop a communication concept for the UEFA Futsal EURO 2022

UEFA FUTSAL EURO 2022 will come to the Netherlands in January 2022. For a period of three weeks, the Ziggo Dome in Amsterdam and MartiniPlaza Groningen will be transformed into top-class sports venues offering the best facilities for Europe’s biggest futsal stars.

True to the art

In addition, and perhaps more importantly, the KNVB hopes that hosting the tournament will enable the association to reach urban youths more effectively and get them to play football. The communication concept ‘True to the art’ and the entire style of communication amplifies this, by celebrating the uniqueness and USP’s of futsal; creativity, intuition and powerful.

1 year to go

Exactly one year before the start of the event, the countdown has started. It will be the biggest European Futsal Championship final tournament ever and the KNVB is ready for it.

Ready for take-off?
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