Launch Playseat® PUMA Active Gaming Seat
Campaign, Design, Video, Social
In collaboration with PUMA, Playseat® developed the Playseat PUMA Active Gaming Seat. A revolutionary gaming chair for console gamers.
Worldwide launch at Gamescom
Sports wear company PUMA and gaming gear company Playseat® have developed revolutionary seating for active gamers, building on Playseats' innovation and PUMA’s extensive ergonomic and material research to turn gaming into an active experience. The seat, which was presented at Europe’s leading digital gaming trade fair Gamescom in Cologne, will allow gamers to maintain an active, correct sitting position with total freedom of movement and complete control.
To market the chair worldwide, digital launch events were organized for distributors of Playseat®. When ordered, they received a full content package to campaign in their own local sales market.