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Case

KPN launching partner E_Oranje

  • Client

    KPN

  • Service

    Concept, Campaign, Video

  • Date

    2021

KPN launches new Esports partnership with the Royal Dutch Football Association’s (KNVB)

Connected by KPN

KPN has committed to becoming a launching partner of E_Oranje, the pre-selection of the digital Dutch team, part of the Royal Dutch Football Association’s (KNVB) new E_football strategy. The telecom company has been a partner of the KNVB for almost four years and seeks to increase its role in Esports and gaming with this partnership.

E_football strategy

Together, the KNVB and KPN want to continue to develop E_football in the Netherlands. In October, the KNVB rolled out an E_football strategy aimed at enhancing the experience of football fans and reaching and connecting with as many physical football fans and E_footballers as possible.

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Positive sentiment (%)

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