Case
KPN launching partner E_Oranje
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Client
KPN
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Service
Concept, Campaign, Video
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Date
2021
KPN launches new Esports partnership with the Royal Dutch Football Association’s (KNVB)
Connected by KPN
KPN has committed to becoming a launching partner of E_Oranje, the pre-selection of the digital Dutch team, part of the Royal Dutch Football Association’s (KNVB) new E_football strategy. The telecom company has been a partner of the KNVB for almost four years and seeks to increase its role in Esports and gaming with this partnership.
E_football strategy
Together, the KNVB and KPN want to continue to develop E_football in the Netherlands. In October, the KNVB rolled out an E_football strategy aimed at enhancing the experience of football fans and reaching and connecting with as many physical football fans and E_footballers as possible.
