KPN: Buiten de Lijnen
Strategy, Concept, Campaign
An always-on content format to activate the partnership between KPN and the Dutch Eredivisie.
Main sponsor of the Dutch Eredivisie
KPN is a leading telecommunications and IT provider in the Netherlands. They've also been the proud main sponsor of the Dutch Eredivisie since 2017. They offer their customers a selection of live Eredivisie matches for free on the ESPN channel.
Off the pitch
With the content format ‘KPN Buiten de lijnen’, KPN can activate the sponsorship throughout the season. Using the player rights of all players in the Eredivisie, the host Fresia visits a new player every month to find out who he is off the pitch. The content is being distributed through YouTube, the social media channels of KPN, the Eredivisie, ESPN and is also broadcasted on ESPN TV.