Case

Bud honors Kings of the Game

Client
Bud
Service
Concept, Campaign, Video, Design
Date
2021

Bud honors AFC Ajax with their 35th national title win.

After a strong season, winning the Dutch Cup and the Dutch Eredivisie title, AFC Ajax are once again on top of the game. Partner Bud wanted to honor the champions in typical Bud and Ajax fashion: By teaming up with upcoming talent.

For Ajax by Sophie Straat

The campaign Kings of the Game honors the greatness of AFC Ajax. It's about being the best; a king. Bud kicked-off the campaign with Amsterdam born singer and Ajax fan Sophie Straat to create a song for the Kings, but also for all Ajax fans and people from Amsterdam. The song was released in a 3,5 minute videoclip with teasers on the Ajax and Bud social channels. Sophie also performed live on television in the Dutch show 'De Vooravond'.

Kings of the Game artwork

Bud also teamed up with Amsterdam based graffiti artist Tim Rodermans. He painted a six by six meter art work in the Amsterdam STRAAT Museum featuring three key Ajax players: captain Dusan Tadic, 18-year-old prodigy Ryan Gravenberch and Argentinian defender Lissandro Martínez. The making-of-video was launched on Ajax and Bud channels